INPUT / … / … / Did WE Do That?: Surprising the Audience With Content That Hits Hard — and Sticks

Prepare to be blown away! PSM content is often seen as serious, maybe even a little dull. But not this time. This session is all about shaking things up — big time! Each programme in this lineup takes a bold, unconventional approach to storytelling within the world of PSM. They push boundaries and borrow daring elements from modern art, meme culture, commercial entertainment and social media narratives. Some of the programmes turn up the intensity with blood, sweat, and violence, all strategically crafted to captivate one of the most elusive audiences: young men. And guess what? It works. But it also raises a crucial question: Do we need to take braver creative risks to engage those who usually ignore our content? Leave this session with a fearless new perspective on storytelling. It’s time to break the mold.