Programme makers all over the world struggle with the task on how to reach younger audiences with important messages helping them on their way to becoming adults. Every young person reflects on questions like: Who am I? How can I keep my boyfriend? What are my choices in life when school is over? Will I get a job? Statistics show that it is extra hard to attract young people from diverse backgrounds and to make them watch public television. Even though many programmes are made with that aim, not many really succeed to reach them and encourage them to change their choices in life. What kind of programming is the best choice for reaching out to the fucked, fucked up and at the same time fucking up generation? They are young people with little hope for the future, but with important voices in a democratic society. In this session we present four different ways of dealing with the topic of being young in this world today. What are the advantages of different genres like fiction, reality, magazine and reportage when you want to reach the young? Or is it just a question of the right platform?
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