Our work as public service media makers inevitably involves experimentation: new formats,new platforms.In this session, we’ll look at what happens when we become test subjects in the experiment.From science to investigative journalism — making hosts part of the journey can bring humanityand emotion to the topics we explore.Taking a lead in the storytelling can be very effective, but what are the risks involved?Which ethical boundaries are touched upon and what traps need to be avoided?How do we keep our egos in check?And what if — in the end — our audiences don’t agree with the results?
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