Building strong connections with users in 2017 implies that public service broadcasters take on the role of bringing in - and showcasing - the creativity and best content of our target users. Being a catalyst and host for the users’ creativity has delicate implications for all involved: Are broadcasters taking advantage of an eager crowd out there? Who are they doing it for? Will they empower the voices of people who are rarely listened to? Or is it just cheap content and clever marketing? Meet four different producers who managed to build nice, warm and well-working venues for their audiences’ own creations.
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