How do we keep drama fresh? How can we use digital to extend our stories beyond the TV audience so they spark conversations, find younger audiences, even effect change? Interactivity was the key for these five innovative programmes. Each sought to make the audience an active participant in the storytelling process, before, during and after broadcast - and in one case, completely off broadcast. We will learn about simple and complex audience engagement strategies, from co-writing scripts with young people to a highly effective social media influencer campaign that sparked a national conversation. We will see a slick app that creates a gaming experience out of feature films, an immersive documentary website on the craft of filmmaking, and a courtroom drama that asks the audience to choose its ending. Where is the line between innovation and gimmick? How do you measure success? How much should you spend and where should you focus your limited resources? Do audiences really want to shape storytelling so actively? And are you prepared to surrender control of your story?
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How to Make a Ken Loach Film 1 of 6
39:11duration 39 minutes 11 seconds
How to Make a Ken Loach Film
How To Make A Ken Loach Film is an interactive film that allows the audience to choose its length and composition. It is also a master class on how to make good drama.…How to Make a Ken Loach Film
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Filmed on location in London, the movie’s lead character is a student called Matt, who must prove his innocence after being forced to take part in a brutal heist…
Late Shift – Your Decisions Are You
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Terrorists hijack a commercial aircraft and force the pilot to set a course for a sold-out football stadium. At the last moment and against orders, a German air force…
The Verdict
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Terrorists hijack a commercial aircraft and force the pilot to set a course for a sold-out football stadium. At the last moment and against orders, a German air…
The Verdict: conviction or acquittal
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