How do we keep drama fresh? How can we use digital to extend our stories beyond the TV audience so they spark conversations, find younger audiences, even effect change? Interactivity was the key for these five innovative programmes. Each sought to make the audience an active participant in the storytelling process, before, during and after broadcast - and in one case, completely off broadcast. We will learn about simple and complex audience engagement strategies, from co-writing scripts with young people to a highly effective social media influencer campaign that sparked a national conversation. We will see a slick app that creates a gaming experience out of feature films, an immersive documentary website on the craft of filmmaking, and a courtroom drama that asks the audience to choose its ending. Where is the line between innovation and gimmick? How do you measure success? How much should you spend and where should you focus your limited resources? Do audiences really want to shape storytelling so actively? And are you prepared to surrender control of your story?
…Read more
Less…