- What is this session about? - It’s about trust. - About trust??? What do you mean by that? - Just what it is: trust. Check out these defi nitions! •noun: of believing in the honesty and reliability of others •noun: certainty based on past experience •noun: complete confi dence in a person or institution etc •noun: a trustful relationship - Okay, that’s clear - but in what? - In television. We are attending INPUT so to be more precise in public service television. - In our time??? When media hacks are so popular? When tabloid newspapers invent the news? When the Internet is becoming more and more popular and widespread as the main source of our information and knowledge? - Yes. Because people these days really need a reliable source of information on almost everything: on news, on culture, on values. - Come on, you are a dreamer! - Nope, I’m a Shopsteward! Okay, maybe I am a dreamer, but I really think public service television should build on trust. It must be trustworthy. So people can believe in its programmes, so the viewers can rely on what it shows, so everyone can be confi dent that they are getting real value for their money. - So this session is really about trust? - Yes, but don’t look so sad. Trust me!
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