If African cultures are mainly verbal, how can they translate their world onto the electronic screen? If the industrial nations sell them the hardware, should we also try to impose on them our concept of the software? Will tribesmen watch episodes of DALLAS on their national television and the next morning plow their fields as if nothing had happened? The English, the Swiss and the Germans have tried to answer these questions, and so have the Nigerians, in their own way.
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From UPF
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