INPUT / … / … / Who is the Audience?

One of the challenges for public broadcasters and producers is predicting to whom their products will appeal and how far they will reach. In some cases, the clientele is fairly predictable and loyal. For other productions, it is more difficult to estimate. How do we appeal to a larger and more diverse audience in an era where the competition worldwide is so fierce, with a constant abundance of widely accessible original series? How has the web influenced television fiction in its content, rhythm and visual presentation to ensure appeal to younger generations? What attracts whom, and who attracts what? The three productions presented in this session are very different in style, structure and content. We shall discuss the public they were targeting and who ultimately tuned in.