alharich_s01

The essence of this show is the presenter Alharith Obaid. Alharith is a new generation’s Justin Theroux. Alharith’s YouTube videos have collected millions of views over the years, reaching hundreds of thousands of young Finns. Alharith sets out to curiously explore the world around him with an unprejudiced, direct, yet humble approach. He may challenge people’s ideas and responses, but he genuinely wants to understand what kind of society we live in. Alharith gives a voice to those who are not always heard. This unpolished, unapologetic and authentic doc series for young men brings together generations and people, increasing understanding of society. It is made entirely on the terms of the target audience: the subjects of the episodes, the ingenious editing and discussion style draw directly from everyday life, raising important topics for critical consideration. It covers, without underestimating the audience, the dangers of alcohol and drug use, national defence and rural life. The production started from a small discussion and ended up gathering almost 5 million views across various social platforms, creating never-before-seen discussions while developing a sense of community. It shifted public perception of the broadcasting company Yleisradio’s reputation within the more critical viewers.