Economical and technical development of modern societies have an adverse impact on the natural environment, leading us to the brink of survival as a species. Thus, it is vital for responsible citizens and public broadcasters to take part in creating an awareness of the impending dangers and in stimulating discussion about how to prevent an ecological disaster. How do we do this effectively? Who is the targeted audience and how can they best be reached? This session will show programmes with different approaches in bringing enviromental issues to TV screens. We will discuss the situation and role of film crews during the shootings – the exposure to physical dangers and the impact they have on pushing the issue!
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