Sometimes simple is beautiful: We all love good, clear ideas that just work. And then we may think: Why didn’t I come up with this? This session will work as a guide for anyone who wants to develop content from simple and smart ideas (in other words: all of us). Do the best ideas just come out of the blue? Are they the result of a long development process? How do we create environments for simple ideas to blossom? How can new digital tools help us? And is simple always easy? Meet clever producers (primarily digital/cross media) behind 5 cheap and successful projects that will make you ask, ‘How difficult can this be?’ Learn about an engaging format that builds a TV programme out of a popular radio show and its loyal audience. Watch simple 360° videos made by a radio correspondent on the go. How viral can you get with video of just two talking heads? And what happens when you film famous musicians immediately after their live performance for a supplementary web broadcast?
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