Producing for younger audiences is an increasing challenge. Young audiences want to live through an experience. They want to engage and have the opportunity to be engaged. Content must be relevant to them, sharable, edgy and tackling the topics they care about most like relationship and sex, lifestyle, a balanced work and life situation. This is what numerous surveys on millennials and other young demos tell us. In this session you will see the clash of new ideas, traditional content and young creators’ contributions that cater to the young audiences’ needs and interest.
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Every Friday at 4 o’clock, two young people in love leave their Johannesburg city life and demanding jobs behind to hit the road. Our real-life characters, Alti…
Friday 4 o’clock
From UPF
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This is a crowd-sourcing documentary film, which consists of footage recorded by the heroes of the movie themselves: young people born after 1989. We asked them to send…
My 89 Generation
From UPF
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