INPUT / … / … / Should I Stay_ or Should I Go? The Good and the Bad Side of Social Media!

Session Focus: Pros and cons of broadcasting on social media platforms WARNING : After coming to this session you might be confused or slightly disillusioned about using social platforms as a public broadcaster and thrilled at the same time! During this session, a number of difficult dilemmas will be illustrated with cases and journalistic investigations. When we create stories on social platforms as a public broadcaster – are we letting go of some of the core values we were put here to protect? Do the dubious operations of Facebook and Instagram mirror our own lack of ethics? At the same time, these platforms offer us unique new ways to target, connect and interact with huge audiences which may otherwise never find us. Look forward to a fictional Instagram romance series and dive into a wild, young community of tattoo-lovers. Here, Social Media platforms reveal themselves as a strong area for public broadcasters to be innovative and creative when it comes to new ways of storytelling, producing and distributing content. In this session we will leave you with a combination of mixed feelings and thoughts: It will open your eyes and at the same time make you reconsider all your operations on Social Media.