New media technologies allow audiences to immerse themselves in the narrative and shape the outcome of the story like never before. Audiences are no longer just consumers of information, they have become producers of content. From polls and contests, voting and crowdsourcing, to YouTube, self broadcasting and collaborative storytelling - in this session we look at new ways ground-breaking producers are giving their audiences a role in influencing narrative and creating cultural content collectively. We explore the role of the public broadcaster in a conversation driven by personal voices where everyone can be a digital storyteller.
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