The hyper-dynamics of the media landscape, huge competition from internationally acclaimed fiction with towering budgets, leaves public service broadcasters (PSB) with a big challenge. How can we face the competition? Could coproduction be the solution? This session covers the history of PSB coproduction that started long before the large Over-the-top Content (OTT)-players (like Netflix) conquered the fiction market. What did it look like back then and what did we learn since OTT-players changed the game? The backbone of the session will be the international coproduction ´The Swell´ of EO (The Netherlands) and VRT (Belgium). This collaboration started a couple of years back in 2013 at InPUT El Salvador and we are gratefully now sharing the learnings of this successful collaboration at this year’s INPUT. How do you find the right balance between content and money, between public values and commercial success? We will discuss the do’s and donts of coproduction and look for future-proof models in this session, using concrete examples.
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