We all know it. You want to get eyeballs in a media saturated world you’ve got to be original. Every year at Input we present you with the next thing in new tech tricks and format-busting storytelling techniques. But in the push to find new ways to hook audiences we sometimes risk allowing tricks to get in the way of the stories we are trying to tell. We’ve all seen great programming ideas end up feeling more Bla bla than Aha! on the screen. So how we can make sure that a new idea we are hitching our stories to really delivers a better more engaging audience experience. We’ll show you five projects that take a chance on something bold, new and never-been-done before. Nothing truly great comes without lots of trial and error. Meet these brave program creators and find out how they caught the tail of a new idea and ran with it. We’ll look at how attention-catching new ideas can be nurtured and developed to drive even more powerful ways of telling stories that deliver that Aha! experience for your audience.
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