INPUT / … / … / How to Entertain with Social Issues?

This session is all about how to reflect on social blind spots or social taboos in an entertaining manner. To x-ray our society is a permanent subject and prescribed mission for public broadcasters, but sometimes traditional approaches are too moralistic, serious and boring. Audiences switch off and go elsewhere. So how can ‛problem stories’ be made attractive? How can viewing figures be made to increase? How do you bring difficult social issues on to the television screen? What kind of ‘raw material’ do you need and how do you get it? This session shows how differently you can approach big national issues and produce entertaining and fascinating television.