More than 90% of what public service broadcasters produce online is devoted to sport, religion, culture, news, education and identity building programming. What are good examples for online service programmes? How can broadcasters creatively use social media after it is clear that having a fan is not as important as communicating with that fan? Many good examples will be shown and discussed from gardening and cooking shows that use the online medium to raise the bar in audience communication to religion and service portals that bring broadcasters right into the middle of society.
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