Session Focus: Multi-platform storytelling Can a three-year-old inspire his parents to take action to save the environment together? What happens when Influencers teach elderly people how to raise money on Social Media? What is it with this old man who transforms into an avatar to tell young people about how to survive an atomic bomb? In this session you will be confronted with different, clever and brilliant approaches that public broadcasters are using to build digital bridges between generations. Instead of dividing people up into isolated target groups and echo chambers – these multiplatform projects have created strong foundations and a new level of solidarity and mutual inspiration in solving serious problems together! Meet the creators of these projects who in their own way have all managed to connect and build digital bridges.
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