As public broadcasters we know our future depends on forging new connections with younger audiences. In a world where more and more people are turning the TV off and tuning into the web instead, we often look to cross media to help us reach out to the next generation. In this session we get a front row seat for an up close look at three ground breaking projects targeting a young audience and discover the secret ingredients to success. And we ask: is cross media really the best way to make public television relevant to younger audiences? And how are digi-savvy younger audiences transforming public broadcasting?
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