INPUT / … / … / Poetry in Motion

We are nations who love the arts. But traditional Arts programming on television is a tough sell. Concerts, performances, the ballet, all appeal to older over 50 audiences and even then, mostly as special programming. Yet for most public broadcasters, arts programming is an important part of the mandate. If we don’t produce arts programming, who will? But how can we make younger audiences more aware of the arts without bringing on the tutus? How can we integrate arts more effectively into programming? In this session, we look at how the arts are cleverly inserted into programs, producing interesting hybrids that inject arts into programs about science, criminology and geography. Emotionally compelling, visually rich, jammed with messages, these programs take the road less travelled to engage audiences and keep arts on the agenda.