INPUT / … / … / Who Is Not Crazy for Views? Pros and Cons of being successful on social media platformsand how this affects content and storytelling.

'You have to be authentic! But not an ‘attention whore’! You have to offer what the users arelooking for! What is your promise to the users? Linear storytelling is dead!' We know these buzzwords. They come up regularly when it comes to storytelling for digital platforms.In this session we explore the red line between Social Media as opportunity and sell-out of PSM values. We look at successful storytelling tools and how to make the right choices. We discuss the gapbetween so-called TV-people and digital natives and how they can benefit from each other to makebetter programs.As in South Korea’s Crazy for Views … where we learn why the winner in the race to get morechannel subscribers won (spoiler alert: it wasn’t his age).In Denmark a scammer was able to fool hundreds of women into a relationship.We learn how TV and Youtube storytelling benefit from each other to get people excitedabout social issues.