One of the honourable tasks of public broadcasting is to engage audiences in reflecting about issues that matter to our society: History, language, politics, culture and social behaviour. A purely educational task – high relevance but small market shares! Is there a way to make these issues sexy? Public broadcasting needs to come up with new techniques of storytelling to keep the audience. Narration-driven documentaries are out - programmes which can turn social issues into personal and emotional journeys are in! But how far should public broadcasting go craving for higher market shares? Is it justified to wrap a relevant programme into an appetizing cover? Should a public broadcaster show sexual techniques without warning about the danger of acquiring AIDS? And should an environmental programme show in detail sensational footage of how to kill animals? Do the means serve the purpose that is to educate?
…Read more
Less…