The eye is on your programme – ratings are dropping and if you do not do something drastic, it might be cancelled. How do you get your ratings back on track? How far do you go in attracting and engaging your audience to make sure they stay on your channel or your slot? The programmes in this session have chosen subjects and approaches to get the audience’s attention and to keep them watching, either by engaging them directly in the story, setting up a dramatic and controversial climax or creating a scare that you need to watch to know if you yourself will be in danger. Are these approaches sensationalist, or do the programmes succeed? Do they ditch public interest for the ratings themselves or is this exactly the way to go?
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