Provoking the audience to laugh at themselves – could this possibly be the key to keep them watching and reflecting on the society around them at the same time? Satire, irony and humour as an eye opener and a tool to approach new and younger viewers? Could humour pave the way for the overall goal to generate new audiences especially for programmes which deal with serious issues as nationality, integration and culture? What do we as programme makers need to observe in doing so? How universal can humour be, anyway?
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