Short form content rules the Net. Some self broadcasters on YouTube win audience numbers traditional broadcasters can only dream of. They must be doing something right. As mainstream broadcasters try to get in on the action, they are experimenting with strategies to reach out and connect to the online audience while keeping up the high standards expected from public TV. This session explores the emerging short form content landscape and presents three interesting initiatives from broadcasters. Learn which considerations were made before production, see what efforts were made to become visible to the audience, and let yourself be inspired by the experiences of the pioneering people behind the projects.
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From UPF
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