INPUT / … / … / Dedicated to the Moms of the World: Images of Motherhood

Mothers - a society does not exist without them. Their roles vary in different countries and continents, so do the projected images and role models. What images of motherhood do we as public service broadcasters project in our programs: Motherhood in the glow of ultimate fulfillment or as the most stressful job there is? What effects do these images have? Are we instead of providing a service to mothers inadvertently giving motherhood a bad name? In this session we see varying angles on motherhood in public service broadcasting programs from three different parts of the world. In one of them the mother runs away from her family, in another mothers have the need to do the impossible, work, family and the perfect body. The third suggests that mothers should have a guilty conscience if they have their children minded by an Au Pair. The creators of the programs will talk us through what they wanted to achieve, and how their programs were received in their countries. Let’s see how horrible it is to do the most wonderful thing – to be a mother!