It´s the style that counts - In its reach for new consumers, commercial television has pinpointed young people as a primary audience. It´s attracted them with programming that gives young viewers the opportunity to identify with an adult audience. With so many turning to commercial programs and MTV, should public television give up on this audience, or find ways to attract them. Three programs have chosen quite different approaches to winning the loyalty of this age group.
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“Imagine there is a war. But it’s far, far away!” That’s the way TV news rushes by young people these day. MOSKITO questions men and women…
Moskito: War
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When THE BIG BREAKFAST first hit the screens on September 28th 1992, few were prepared for what jumped out from their TV’s. It was million viewers turned on, tuned…
The big breakfast
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