INPUT / … / … / No Cat Content Needed! Useful tips & tricks for audience-centred content development without neglecting PSM values.

After this session you will know that TV is not dead, but maybe just the wrong platform for your idea. We’ll discuss the path from idea to satisfied target audience. We all want happy viewers who tell others what great things they have seen. The way to get there is easier if we listen and understand what our viewers think – and not just after content is broadcast. We will discuss how to successfully incorporate the audience’s needs into our content and how this approach is changing production. Are journalistic values being disempowered at the expense of feeding the needs of as many social platforms as possible? From Finland, we’ll see an example of how this approach has made financial issues more than a topic for geeks and bankers. See how a documentary from Switzerland managed to interest rap nerds and newbies in Swiss German rap music. An interactive radio play from Germany demonstrates how success is tied to constant user testing.