Fiction represents a major element for all public television broadcasters, whether they produce, broadcast or simply buy it. Television fiction programmes try to combine all the ingredients broadcasters are looking for: entertainment in its broadest sense, national cultural values, national creative forces and - of course - revenues and ratings! Films made for television represent large investments in time, money and a wide range of creative talents. Among the major producers of this type of fiction, RAI Television, the Italian national broadcaster,has developed a cunning sense of production, using its best national talents. RAI produces high-end productions, thus reaching tremendous audiences at home, as well an international market. How do they do it? Is there a secret formula for achieving such success? What sort of producers, directors, and writers are behind it? Is it a marketing and distribution process only? If so, how? Discover a real treat, a gift for your eyes, your ears, and your brains: a detective story that may change your mind about the genre. In this session about a national broadcaster’s choice, meet some of the people behind it.
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From UPF
RAI Television has produced fourteen telefilms adapted from crime author Andrea Camilleri’s novels featuring Comissario Montalbano, which have been translated into…