Three extraordinary and unique projects showcase what broadcasters can achieve when they go all out on a cross platform project. The March - commemorating the 50th anniversary of the 1963 march on Washington - engages all of power of cross platform storytelling to help make a landmark historic event engaging, present and relevant to a younger audience. Kassa - a long running TV-show and cross platform programme on consumer issues - established the Kassa Panel. This intensive second screen initiative allows viewers to be at the controls by feeding their opinions live to the TV show, generating high drama and added value. And I-Vatars takes the TV game show format to a whole new level by offering viewers a virtual presence in the studio so they are no longer just watching but actually ‘living’ the show live. We will see examples, hear about the implications and get the low down: Is it worth the blood, sweat and tears? Does cross platform deliver?
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From UPF
The second screen application Kassa Panel has been created in addition to the television programme Kassa, which is broadcast live every Saturday at 7 pm. This programme… -
From UPF
This is an interactive game in which two pairs of contestants compete by testing their general knowledge in the studio. Based on Virdual technology, it turns viewers… -
From UPF
The March on Washington, a multi-platform initiative, united a week of programmes, online events and activities celebrating the 50th anniversary of the historic 1963…