Is the on-going trend of poaching popular commercial formats and adapting them to the public domain succeeding in revitalizing traditional public service content? Can this expand and diversify audiences? In these three case studies, the answer is a resounding ‘yes’. A selection of programmes which have successfully used commercial formats like reality TV, game shows and soap opera. Get ready for a wild ride: A rickety boat trip to refugee hell, a medical diagnosis on steroids, and a stroll through the hot steamy office corridors of a men’s magazine.
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