With the greying of public television’s core audience and young people migrating away from television to the Internet, it becomes even more imperative for programmers to develop new strategies to reach younger demographics. Dramas about young people are getting much attention; as well as use of new media. Are these approaches succeeding in attracting younger viewers? In this session you will see new ways of story telling with the aim of grabbing the attention of younger viewers but still adhere to public media’s public interest mission.
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