What happens when serious current affairs programmes stop taking themselves seriously. A group of Belgian comedians decides to give bad customer service a taste of its own medicine. You really must see it - it’s very funny! But is that the way to go, does it work for a current affairs programme? You are doing one of those document-heavy, important stories public broadcasters like to do, but it’s got that “wrong” public broadcaster sensibility. It all relates to getting accountability from people who don’t want to talk. What to do? How about making life-size cardboard cutouts of the “culprits”, parading them one by one, then mocking them – all on a football pitch? Oh, and the story is about FIFA corruption. Is that effective? Is irony the tool for dealing with a very sensitive social question? Like whether or not one month is enough for learning about Black History in the U.S. The African-American filmmaker sure thinks so (about irony, not the month). Do these stunts undermine the credibility of the message? Where is the line between the cheeky and the silly? Come to this session, watch those crusading presenters strike while the irony is hot!
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