INPUT / … / … / Did You See That? Visual Ethics in TV Productions

Audiences tend to give less attention to the craft of visuality and editing while watching a programme. They care for the storyline, the dramatic composition and the personality of the protagonists. They do not know that the right light, the carefully chosen frame of a picture and the thoughtful composing of the scenes attribute to their very pleasure and understanding! Whom do we put in front of the camera, and to what purpose? When do we focus on a detail and when do we show the whole picture? A camera can reveal a truth but it can also hide a truth! We will discuss four different approaches to support a storyline by skillful use of the camera lens. We will find out about the meaning of the saying “a picture says more than 1000 words” and we will see which techniques can deliver a deeper, more complex insight into society.