The need to reduce the cost of programmes is a fact. Is it possible as television and film people, to find a solution to maintain the attractiveness of the programmes with reduced budgets? Is it enough to have new ideas and creativity or do we also need to take a new look for other sources of content and its acquisition? Archives - public and private, user generated content, use of completely different technologies, use of photography, changes in the production and post production – those are several measures we can take to make productions cheaper. Can we, thanks to that, give a fresh flavour to what we do? Can we also get closer to the viewers? And can we still maintain – with a continuous reduction of costs – the expected quality standards?
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