In an international comparison public broadcasting TV channels’ average viewer age is very often around 60 years - or even above. And while younger audiences consume content more and more on digital platforms, the question arises: what does TV do for the parents of the Gen Y children? How is their life represented on TV? Is it their parenthood, which makes it on TV or the escape from that role and task? Is it their thirst for understanding the more and more complex digital world around them or do they simply want to binge on Netflix?
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