The Professionals

This popular NHK TV show turns the spotlight on top professionals in diverse fields, takes an in-depth look at their work, and reveals their philosophies about work. This episode is about a 63-year-old nurseryschool teacher named Chieko Nojima. She is Japan’s pioneer of inclusive childcare, where children are raised together regardless of whether they are able-bodied or handicapped and regardless of differences in their rates of development. The start of the fiscal year is always a dramatic season where one problem occurs after another at the nursery school. What deep educational skills does Nojima deploy? The show is known for its distinctive format when introducing each professional’s philosophy accompanied by dramatic sound and music. NHK launched a smartphone app that enables people to create videos about themselves using the TV show’s format. All one needs to do is shoot a video and enter one’s name and philosophy. In just five minutes, the user can create a video that makes him or her appear to have been featured on the TV show as a professional. In the process, users are led to discover and consider their strengths and philosophies in an enjoyable way. In just two months, the app was downloaded a million times. [THIS EPISODE IS NOT AVAILABLE AT INPUT ARCHIVE]