The Greek public broadcaster ERT, wanting to support and highlight musical trends and to promote youth creativity and modern social interaction through digital technology, invited young men and women, to create short videos about their musical band or group of friends, which include one or more musical works, artistic activity or the brief history of each band. All videos that met the entry requirements are presented on the website yourband.ert.gr. Participation exceeded expectations. Although YourBand @ ERT had no competitive character, the members of the jury decided that: Firstly, 23 entries will become the ‘favorite bands’ of YourBand @ ERT. They will be invited to shows, are added to ERT’s radio playlists and will also be included in the production of a double CD with music from these 23 authors. Secondly, for the best three bands, ERT recorded and the produced an album, including also a proposal for a television production. Finally, the bands that stood out played live on the 9th and 10th of July in the garden of ERT, within the production of ‘SummERTime’ event, a series of live shows produced by ERT that were open to the public for free. YourBand @ ERT is a user generated content project of the New Media department.