Face TV is the first program worldwide where the viewer can create the main character that appears in the program. By installing a custom application in his/ her smartphone or tablet PC, the viewer can create an original face for the character. The created character can then be transferred to the TV, where it sings and moves with the music in entertaining ways. The Toilet is the first episode of the series. A catchy song introduces everyday etiquettes in using the bathroom, as well as snippets of history. Pre-school children and their parents are targeted by realizing every child’s dream of what an inanimate item would say if it could talk: the ‘action’ of putting a face on a familiar item draws the ‘reaction’ of that item expressing its thoughts in song, leading to ‘understanding and learning’ about that item. Viewer participation is a key aspect of TV programming today, and this interactive program is made possible by NHK’s Hybridcast technology. The application also enables the participant to post their original character with a designated name on the program’s website. There all postings are displayed for shared viewing, encouraging co-participation and communication among children and their parents.
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