Polish Television broadcast the whole Chopin Piano Competition 2015, more than 130 hours LIVE with studio discussions, comments of experts, interviews with contestants, a backstage view, short films. The project was presented as cross media, shown on TVP Kultura, on social media and the TVP special website. Additionally, there was a social TV, showing the most interesting social media comments on a TV screen. The studio discussions with experts proved that a classical music event might be such fascinating and emotional as sport event. Serious discussion was interspersed with short behind-the-scenes films or contextual material. There were also short live interviews with participants of the competition. The website presented a live stream of the competition as well as all short films, interviews and discussions. A videoblog with two music critics presented two different opinions about how to interprete Chopin’s music. The Facebook fan page of the event got around 25,000 new fans during the competition and inspired heated discussions. In the end the average reach of a post was around 1,500,000. As a result of this cross media project, the Chopin Piano Competition turned out to be very ‘cool’ event and the subject of discussions with friends.