This is perhaps the first ever reality show with fine artists. The experimental factual entertainment show cast six of the country’s most acclaimed visual artists and gave them a challenge: Together, they must move to an iconic location to create new art pieces based on their stay. After only two weeks, they have to make a local art exhibition. The Artists’ Colony has really made a name for itself on Danish TV, now airing in its fourth season. It is a clever example of how to present a cultural subject in a demanding streaming reality, making the subject interesting to a broader audience, without losing the depth and ‘nerdiness’ of the art. There is a recognizable reality frame: a group of people is placed together in an isolated area, and asked to perform a task in a certain timeframe. Cultural programs stream poorly: but by using this frame, DR has succeeded in attracting a new and broader target group, who would probably not spend time on the art of painting if presented in a more traditional way. In this season the selected group of artists travel to the breathtaking Amalfi coast in Italy.