This daily digital series aims to make financial literacy and consumer awareness more accessible and relatable to teens. Originally a TV show in the 90s, this rebooted version utilises platforms such as TikTok and YouTube Shorts to deliver quick-hit, entertaining, and educational content that resonates with a young Gen Z audience. The hosts post engaging and relatable stories full of personality on a daily basis, and the videos are typically an average length of one minute, shot and edited by the presenters on an iPhone. Behind the scenes, producers and journalists research and fact-check content to ensure that what is posted on the feed is credible and balanced. Street Cents is designed to appeal to a young audience and help them develop critical thinking around shopping, saving and spending. In its first year, Street Cents videos garnered over 50 million views on TikTok and an additional 50 million views on YouTube Shorts. The show’s TikTok feed (@streetcents) features a wide range of topics, from budget lunch challenges to debunking marketing claims, and encourages audience engagement through content generated from viewer questions.