Ramadan Bites

This very successful digital platform offers a daily bite of comedy during Ramadan. On TikTok, Instagram and WhatsApp, you can enjoy hilarious sketches, funny interviews, and relatable videos for 30 days in a row. The content is created by a mostly Islamic team that also participates in Ramadan. It is part of the community it was able to reach. We feature short videos of stand-up comedy by comedians from diverse cultural backgrounds, funny sketches in collaboration with Islamic influencers, video clips with new lyrics to well-known songs, crazy questions answered by Nora and interviews in an old van. We started by posting one video a day 10 days before Ramadan began. During the month, we posted 2 to 3 videos a day and were able to build a community in a very short time, reaching more than 8 mio views on TikTok and 5.8 mio unique visitors. 3.8 mio viewers on Instagram, and over 1 mio unique viewers. On WhatsApp, we have more than 9,000 followers, and the numbers are still growing on all platforms. In June, during the Feast of Sacrifice, we returned for 1 week and were able to activate our community again in high numbers to interact with us and enjoy the videos. Ramadan Bites is an ongoing collection of approx. 100 short videos (as of 12/2024).