Five well known Finns get tested on camera how pissed off they are and what they can do to get happier. Each participant first completes a test which assesses negativity, life length prediction and susceptibility to major health problems. Next, he/she is training with the very best mentors armed with a comprehensive virtual coaching system to make their lives better. After a bumpy road of highs and lows, viewers will witness if the attitudes of the participants have changed, and, consequently, if their life length predictions have improved. The general public is encouraged to take exactly the same test online, access the same virtual health and mental wellbeing coaching programmes and share their experiences with the celebrities on Facebook. Pissed off is also a grand national experiment: Can the average negativity level of a vast group of Finns change with the help of collective training?
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