P3 Satire is a video project acting as a peripheral to the radio channel P3 in Denmark. Aimed at young adults (20-39) the main purpose of the format is to create an impetus around current affairs debate amongst young Danes - especially on matters of political importance. Satire is used to dissect and view the Danish society from the bottom up and challenge political decision makers and major corporations on their every move. When the world tells its tales, P3 Satire translates the events to the public as a free-of-charge service to better help the young understand what life is really like, so they can navigate the treacherous water that is modern society. With a cast of ever changing fictional characters P3 Satire uses Facebook as its main distribution platform. This makes the format incredibly agile. Making non-biased news interesting and accessible for this particular target audience is a major focal point for public service providers around the globe and via P3 Satire we both achieve good penetration in this elusive group and also provide meaningful and sharp criticism on subjects that matter the most. Danish opposition leaders even screened selected P3 Satire productions at the Danish parliament during crucial political debates.