13 hours of live broadcast all about knitting. Norge Rundt is a well-established programme, that runs weekly, but this evening it was all about knitting. 40 minutes on the main channel NRK1. At 20h the Knitting Eve changed to NRK2. The first 4 hours consisted of a TVshow with a host and guests, subjects like mathematics in knitting, guerilla knitting, social knitting and a small yarn-factory were discussed. A normal, but long and slow TV-production. Also live knitting by guest knitters. At midnight the record-attempt ‘back to back’; shearing a sheep, spinning yarn and finishing off by knitting a sweater was started. It took over 8 hours, just spinning and knitting. Everything done by hand, live on TV. After inviting the viewers to take part on Twitter, Instagram and Facebook, we put many of their pictures and comments on the air. A social media manager, was situated in the area of transmission and was live on the programme telling the viewers about incoming messages and images.