More Lipstick is a sketch program. Its primary target audience: girls between 13 and 15, with boys of the same age as a second target audience. One episode (the whole series is 8 episodes) consists of 11 sketches; each episode lasts 15 minutes.The actors in the series are 15 and 16 year-old girls.The sketches all focus on the everyday life and problems faced by girls that age, such as problems with their parents, their boyfriends and school. Being aware of how sensitive girls of this age can be, More Lipstick still tries to derive humour from sensitive themes. The sketches build around the “girlpower” idea; girls who speak up, girls who dare to criticize wrongdoings. And More Lipstick also points out that girls can be as tough as, or even tougher than, boys.