Ahead of the Swedish election in 2022, the Swedish politicians were held accountable in a completely new way. All political leaders were invited and confronted with the most absurd political posts from anonymous opinion forums on the Internet (e.g. Reddit, Flashback). Eight politicians answered questions and statements no media trainer in the world could prepare them for. They had to deal with all the nonsense, cruel allegations, strange misconceptions, absurd questions found online. And thanks to that, the programme managed to get behind the polished political mask. ‘Does the Prime Minister have the big-cock composure that Sweden really needs?’ — ‘Is the Left Wing Party only a party for gays and allergy sufferers?’ — ‘Does the Minister of Social Affairs really like booze and rough handling?’ The podcast presenters Emma, Ina and Mia bombarded the party leaders with posts from the web forums for an hour — amid both loud laughter and embarrassing silence. It was the most watched programme during the entire election coverage by the young, progressive target group, 16-29 year olds. In this episode it is Ulf Kristersson’s turn: leader of the opposition, conservative party ‘Moderaterna’ — later elected Prime Minister.
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