Design Ah! is a programme that shows children the joy of design. The programme consists of short segments that are designed to help children appreciate objects and ideas from different perspectives. A segment called ‘Looking at Design’ shows a variety of designs for the same object. ‘Split Up!’ shows the deconstruction process of design to help viewers see how designs and items can be separated into many forms, shapes, and colors. ‘Movement Design’ and ‘Without This…’ show how designs are vital for innovation. And ‘Designers’ features noted designers and gives important tips based on their work. All the segments are produced by designers at the top of their field, making creative use of images, music, and sound.